FOR IMMEDIATE RELEASE:

ALVIN GOLDFARB JEWELER OPENS STORE
IN THE HEART OF DOWNTOWN SEATTLE OCTOBER 8-12
"GLAM OPENING" WEEK OFFERS CELEBRATIONS DAILY

Seattle - For generations, people have flocked to Alvin Goldfarb Jeweler. Now, that tradition continues with the opening of another store at 6th and Union in Seattle. The store opening is being celebrated with a weeklong "Glam Opening" week, featuring festivities all week, and a portion of the proceeds being directed to Children's Hospital and Regional Medical Center.

With 22 foot high ceilings and over 3,000 square feet, the gorgeous showroom dances with light. The store includes a private function room and a "watch lab". The Glam Opening Week, Monday October 8th - Friday, October 12th, will feature designer appearances, trunk shows, gorgeous treasures from around the world, and a few surprises!

The media is invited to come to the store on Thursday, October 11th, from 10 a.m. to noon. At that time, you can take a tour, interview the owners, and see amazing jewelry on hand for that day only; including Madonna's wedding tiara, a piece of Princess Diana's jewelry, and Clark Gable's watch, among other wonderful pieces.

The week is truly a cause for celebration since 10 percent of every purchase will be donated to Children's Hospital and regional Medical Center.

"We have been long-time supporters of Children's and are delighted to honor their 100 years of caring for children through our grand opening week donation," said President Steven Goldfarb.

Alvin Goldfarb Jeweler has deep roots in the Northwest community. In fact, Steven Goldfarb is a 5th generation jeweler. His great -great- grandfather, Sam Friedlander first opened his jewelry store over a century ago in Seattle. When his father, Alvin Goldfarb, opened Alvin Goldfarb Jeweler in Bellevue, his goal was to offer customers not only the most beautiful jewelry available, but also an unparalleled shopping experience. The company's mission is to help customers celebrate the occasions in their lives through the gift and appreciation of the finest jewelry in the world. In accomplishing that mission, Goldfarb's is dedicated to being actively involved in the community the family loves so much.

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FOR IMMEDIATE RELEASE:

ALVIN GOLDFARB JEWELER "GLAM OPENING WEEK"
OFFERS CELEBRATIONS DAILY

What would a "Glam Opening" be without the glam? Alvin Goldfarb Jeweler is known for its fun in-store events. One such example is "charm parties" where the honoree receives a bracelet with charms from all the attendees/ friends.
Given that history, the jeweler is putting on an event to remember to celebrate its opening in Seattle!

Monday - October 8, 10:00 a.m. - 6:00 p.m.: "WHAT A GIRL WANTS..."
Trunk shows from leading women designers and other style- makers will be featured in our downtown store. Emily Armenta, Rhonda Faber Green, and Italian sensation, Pianegonda, all exclusive to Goldfarb's, are just some of the collections to be showcased!

Tuesday - October 9, 10:00 a.m. - 6:00 p.m.: "MEN'S HAPPY HOUR"
A celebration of timepieces and men's Jewelry - cufflinks, watches, and more. Designers include Rolex -- Rhonda Faber Green (Cufflinks) - Louis Tamis (Cufflinks, Studs) - Pianegonda - Philip Stein -- Breitling

From the largest selection of Rolex watches you'll see anywhere to a fabulous spread of cufflinks, and other ornaments for guys, this day is all about the man of the house!

The Watch Lab is the watch repair/ work room at the store. It is designed to be seen by customers - has big windows, but is in a slightly private area of the store. Steven Goldfarb describes its look as a cross between a submarine and the inside of a watch.

Goldfarb's is the exclusive jeweler in the Northwest for Breitling watches. ("Breitling - Instruments for Professionals" Swiss Chronograph Watches). These watches are worn around the world by military flight teams, including a Northwest favorite - The Blue Angels.

Goldfarb's also carries Philip Stein Teslar watches - which have been one of Oprah's "Favorite Things" twice.

Every Philip Stein timepiece has integrated active Teslar technology designed to reinforce the human body's electromagnetic field with a natural earth signal associated with calm, meditation, relaxation and enhanced performance.

Wednesday - October 10, 10:00 a.m. - 6:00 p.m.: "CHARMED LIFE - CELEBRATING THE MAGIC OF CHARM BRACELETS!"
Charm bracelets tell the story of a lifetime. They are one-of-a-kind creations which serve as treasured keepsakes. "Charmed Life Parties" are a Goldfarb's signature event. A group presents someone special with a charm bracelet and a charm from each individual that speaks to their relationship with the honoree.

Goldfarb's carries a series of Seattle-themed charms of "Seattle Silhouettes" - a Space Needle, the cityscape, Mt. Rainier, an umbrella, and a latte, among others. These charms are an exclusive signature line.

Thursday - October 11, 10:00 a.m.- 5:00 p.m. "HOORAY FOR HOLLYWOOD!"
This day is a celebration of jewelry of the stars and of jewelry with a rich history. Among the noteworthy collection will be: a yellow gold sapphire necklace owned by Princess Diana, Madonna's 78 carat wedding tiara, Clark Gable's pocket watch, and Eleanor Roosevelt's signature pearls.

Friday - October 12, 10:00 a.m. - 6:00 p.m.: "TREASURE CHEST JEWELS - CELEBRATING COLORED GEMSTONES, PEARLS AND ONE-OF-A-KIND OFFERINGS!"
A kaleidoscope of colored stones, pearls, and other one-of-a-kind treasures. Also featured will be a stunning collection of interchangeable pearl clasps that can be detached and worn with chains or cords

Designers: Wild and Petsch, PCD Pearls, Mason Kay, Kazanjian Brothers
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FOR IMMEDIATE RELEASE:

ALVIN GOLDFARB JEWELER COMPANY BACKGROUND
  • Toward the end of the 1970's the writing was on the wall. Small businesses were being bought and run by large corporations. While this was an improvement in economies of scale for many retailers, the essential elements of warmth, trust, individual attention and personal relationships were lost when it came to fine jewelry.

  • Alvin Goldfarb founded his jewelry store in 1980 on the belief that each engagement, anniversary, birthday or holiday is special and should be celebrated as unique and significant. This is the foundation of the company's business and philosophy.

  • Goldfarb's believes that a gift of fine jewelry is an expression of love. Goldfarb's takes great pride in celebrating with their customers the times of their lives.

  • Situations that would seem to exemplify exceptional customer service are an everyday occurrence at Alvin Goldfarb Jeweler.

  • Alvin Goldfarb, Chairman and founder, began his jewelry career in 1957.

  • Steven Goldfarb, President, is a fifth-generation jeweler. His great, great grandfather, Sam Friedlander, founded "Friedlander and Sons."
  • Steven became president of the company in 1997. Alvin Goldfarb is the Chairman of the Board.

  • It is a source of pride within the company that the words, "We would never shop anywhere but Goldfarb's" is a quote heard often.


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FOR IMMEDIATE RELEASE:

BIOGRAPHIES OF STEVEN B. GOLDFARB & FREDDA GOLDFARB

Steven Goldfarb was both born and raised in the greater Seattle area. A graduate of Mercer Island High School, he went on to earn his Bachelors Degree of Arts in Political Science at The University of Washington. Following college, he took courses at the GIA, Gemological Institute of America in California, where he earned his Graduate Gemologist Degree. Steven is currently the President of Alvin Goldfarb Jeweler, Inc. and is responsible for all day to day operations as well as long range planning. In addition to this he is also very active in the community.

Steven was one of the Puget Sound Business Journal's 40 under 40 in 2000 (when he was under 40). He has been member of the Overlake Hospital Foundation Board serving as its Chairman in 1997. Steven and his wife Fredda continue to serve as a Trustee for the Grace Heffernan Arnold Guild benefiting The Fred Hutchinson Cancer Research Center since 1997. Other charitable boards that he has been involved with include the Seattle Seahawks Foundation, University of Washington Beta Theta Pi Alumni, Richard Karn Star Days where he received the Chairman's Commendation in 1999, Board Member of the Seattle Children's Theater, Member and Past President (2001-2002) of The Bellevue Breakfast Rotary Club. Along with his wife, Fredda, Steven received the 2005 Distinguished Community Service Award from the Grace Heffernan Arnold Guild for the Hutch.

Steven is a leader in the jewelry industry. He is regularly quoted in a variety of trade publications and continues to serve on boards in the jewelry community including The Couture Collection and Conference, a gathering of the top independent jewelry stores in America. He is a frequent speaker to community groups as a retail jewelry expert.

Fredda Goldfarb is a marketing specialist and community volunteer.
Her work has included video production, retail consulting and product development.
Earlier this year, Fredda combined her concern for veterans, love of wisdom quotes, appreciation of jewelry, and desire for peace to launch PeaceTags. PeaceTags donates its net profits to two 501c3 charities devoted to helping the critically injured service people returning from Iraq and Afghanistan and to creating a culture of peace. They are available at Alvin Goldfarb Jeweler.

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